2022 COLOUR OF THE YEAR hello beetroot

UPROOT THE ORDINARY

An Artisan® Series Stand Mixer in Beetroot.
BEETROOT
ARTISAN® SERIES STAND MIXER
An Artisan® Series Stand Mixer in Beetroot.

RICH, MAGENTA – WITH A LUSH SATIN FINISH – BEETROOT WAS MADE TO STAND OUT.

It turns heads and helps us see the ordinary through a new lens. Uproot the familiar, ignite the spark of creativity in the kitchen and beyond. Get inspired by the vibrant possibilities of Beetroot.

Beetroot is a boundaryless color that encapsulates a multitude of feelings.
A K400 Variable Speed Blender in Beetroot.
BEETROOT
K400 VARIABLE SPEED BLENDER
Features a 3-part system that easily blends the toughest ingredients.
A K400 Variable Speed Blender in Beetroot.

VIBRANT

Beetroot is brimming with good vibes – it’s a bold exclamation point in the kitchen, celebrating the joy of originality and self-expression.

ENERGIZING

Beetroot signals that a shift in perspective and splash of colour can spark creativity and exploration, inspiring unexpected twists to the familiar.

UPLIFTING

Bold and optimistic, Beetroot is radiating with positivity and playfulness – igniting the desire to explore, experiment and expand.

COLOUR INSPIRATION CREATE A NEW MOOD THROUGH COLOUR

Are you looking to create a space that whispers soothingly to you, or one that boldly says “bring it”? We consulted with Jessica McConnell, Director of Advanced Design at Whirlpool Corporation, to discover how Beetroot can be the focal point of a variety of colour palettes to help express the way you want to feel when you’re creating in the kitchen.

Beetroot tortellini.
An Artisan® Series Stand Mixer in Beetroot.
BEETROOT
ARTISAN® SERIES STAND MIXER
A Pasta Sheet Roller.
PASTA SHEET ROLLER ATTACHMENT
Enjoy uniform pasta for papparadelle, fettucine, ravioli and more.
An Artisan® Series Stand Mixer in Beetroot making pasta.
A Cordless 5 Cup Food Chopper in Blue Velvet.
BLUE VELVET
CORDLESS 5 CUP FOOD CHOPPER
Delivers all the power you expect, without the cord – in 7 curated colors.
A Cordless 5 Cup Food Chopper in Blue Velvet.
A goddess smoothie bowl.
Shelves featuring bowls of different sizes and colors.
A K400 Variable Speed Blender in Beetroot.
BEETROOT
K400 VARIABLE SPEED BLENDER
Features a 3-part system that easily blends the toughest ingredients.
A K400 Variable Speed Blender in Beetroot.
A beetroot colored wall.
Beetroots and other ingredients resting on a kitchen counter.
An Artisan® Series Stand Mixer in Beetroot.
BEETROOT
ARTISAN® SERIES STAND MIXER
An Artisan® Series Stand Mixer in Beetroot.
An Espresso Machine & Automatic Milk Frother in Matte Black.
BLACK MATTE
ESPRESSO MACHINE & AUTOMATIC MILK FROTHER
Enjoy espresso, lattes and cappuccinos just the way you like.
An Espresso Machine & Automatic Milk Frother.
A sliced beetroot dish.
A K400 Variable Speed Blender in Beetroot.
BEETROOT
K400 VARIABLE SPEED BLENDER
Features a 3-part system that easily blends the toughest ingredients.
A K400 Variable Speed Blender in Beetroot.
A person making Beetroot pasta with pesto sauce.
A dish of beet green Pkhali.
Colorful textiles.
An Artisan® Series Stand Mixer in Beetroot.
BEETROOT
ARTISAN® SERIES STAND MIXER
An Artisan® Series Stand Mixer in Beetroot.
A Variable Speed Corded Hand Blender in Pistachio.
PISTACHIO
VARIABLE SPEED CORDED HAND BLENDER
Blends everything from smoothies to milkshakes, soups, sauces, and more.
A Variable Speed Corded Hand Blender.
A variety of copper and purple dishes.
A dining room table featuring ornate flowers.
Two small smoothie bowls.
An Artisan® Series Stand Mixer in Beetroot.
BEETROOT
ARTISAN® SERIES STAND MIXER
An Artisan® Series Stand Mixer in Beetroot.
An elegent magenta couch.
Chilaquiles with beetroot salsa.
A K400 Variable Speed Blender in Beetroot.
BEETROOT
K400 VARIABLE SPEED BLENDER
Features a 3-part system that easily blends the toughest ingredients.
A K400 Variable Speed Blender in Beetroot.
A K400 Variable Speed Blender in Beetroot.
BEETROOT
K400 VARIABLE SPEED BLENDER
Features a 3-part system that easily blends the toughest ingredients.
A bowl of beetroot hummus.
Small bowls filled with a variety of spices.
A 24" Beverage Center with Glass Door and Wood-Front Racks in Stainless Steel.
STAINLESS STEEL
24" BEVERAGE CENTER WITH GLASS DOOR AND WOOD-FRONT RACKS
Holds 14 wine bottles with room for food and drinks on the full-width shelves.
A 24" Undercounter Refrigerator with Glass Door in Stainless Steel.
STAINLESS STEEL
24" UNDERCOUNTER REFRIGERATOR WITH GLASS DOOR
Plenty of room to store party essentials on glass shelves.
Undercounter refrigeration.
A beetroot burger.
A modern kitchen.
A plate of beetroot spaghetti.
A variety of colorful bowls.
An Artisan® Series Stand Mixer in Beetroot.
BEETROOT
ARTISAN® SERIES STAND MIXER
An Artisan® Series Stand Mixer in Beetroot.
A Semi-Automatic Espresso Machine and Automatic Milk Frother Attachment in Milkshake.
MILKSHAKE
ESPRESSO MACHINE & AUTOMATIC MILK FROTHER
Enjoy espresso, lattes and cappuccinos just the way you like.
A Semi-Automatic Espresso Machine and Automatic Milk Frother Attachment.
A professional headshot of Jessica McConnell.

products MAKE A SPLASH ACROSS THE COUNTERTOP

Beetroot hummus.
A K400 Variable Speed Blender in Beetroot.

K400 VARIABLE SPEED BLENDER

Create smooth, delicious results with a blender designed to tackle the toughest ingredients.
A bowl of beetroot tortellini.
An Artisan® Series Stand Mixer in Beetroot.

ARTISAN®SERIES STAND MIXER

An iconic design with endless possibilities, created to inspire something new in everything you make.

MAKE EVERYDAY MORE VIBRANT

INSPIRATION FROM THE DESIGNERS WHO BROUGHT YOU BEETROOT

A 5 Quart Speckled Stone Ceramic Bowl.

featured product

5 quart speckled stone ceramic bowl
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A Burr Coffee Grinder in Milkshake.

featured product

Burr Coffee Grinder in Milkshake
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A 5 Quart White Gardenia Ceramic Bowl.

featured product

5 Quart White Gardenia Ceramic Bowl
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A 7 Cup Food Processor in Matte Black.

featured product

7 Cup Food Processor in Matte Black
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A K400 Variable Speed Blender in Kyoto Glow.

featured product

K400 Variable Speed Blender in Kyoto Glow
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MAKE A STATEMENT

ADD A POP OF ENERGIZING COLOUR

COLOUR RETROSPECTIVE

PAST COLOURS OF THE YEAR

colour of the year 2021

honey
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colour of the year 2020

kyoto glow
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colour of the year 2018

bird of paradise

shop by colour

make beetroot stand out - colours that complement

Milkshake
Milkshake
Stainless Steel
Stainless Steel
Dried Rose
Dried Rose
Honey
Honey
Empire Red
Empire Red
Pistachio
Pistachio
Ink Blue
Ink Blue
Matte Black
Matte Black