2022 COLOUR OF THE YEAR hello beetroot

UPROOT THE ORDINARY

RICH, MAGENTA – WITH A LUSH SATIN FINISH – BEETROOT WAS MADE TO STAND OUT.

It turns heads and helps us see the ordinary through a new lens. Uproot the familiar, ignite the spark of creativity in the kitchen and beyond. Get inspired by the vibrant possibilities of Beetroot.

Beetroot is a boundaryless color that encapsulates a multitude of feelings.

VIBRANT

Beetroot is brimming with good vibes – it’s a bold exclamation point in the kitchen, celebrating the joy of originality and self-expression.

ENERGIZING

Beetroot signals that a shift in perspective and splash of colour can spark creativity and exploration, inspiring unexpected twists to the familiar.

UPLIFTING

Bold and optimistic, Beetroot is radiating with positivity and playfulness – igniting the desire to explore, experiment and expand.

COLOUR INSPIRATION CREATE A NEW MOOD THROUGH COLOUR

Are you looking to create a space that whispers soothingly to you, or one that boldly says “bring it”? We consulted with Jessica McConnell, Director of Advanced Design at Whirlpool Corporation, to discover how Beetroot can be the focal point of a variety of colour palettes to help express the way you want to feel when you’re creating in the kitchen.

A professional headshot of Jessica McConnell.

MAKE EVERYDAY MORE VIBRANT

INSPIRATION FROM THE DESIGNERS WHO BROUGHT YOU BEETROOT

MAKE A STATEMENT

ADD A POP OF ENERGIZING COLOUR

COLOUR RETROSPECTIVE

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