Blue Salt — 2024 Colour of the Year
BREAK THE MONOTONY
Periwinkle blue with a subtle iridescent, reddish-pearl finish
Inspired by the way a pinch of salt can open your senses to new depths of flavour, Blue Salt is anything but monotonous. Salty, yet sweet and blue, yet purple, it’s a living colour that sparks optimism, creativity and fresh perspectives.
A unique, colour-shifting periwinkle hue
Versatile throughout the day
An ever-shifting hue that plays with the light, Blue Salt pairs well with both neutral and vibrant tones, including blues, pinks and taupes.
Enhancing your interior
Just like a pinch of salt enhances flavour, Blue Salt accentuates your kitchen design and brings new depth and dimension to your day-to-day.
Inspiring
Blue Salt inspires a mindset shift that makes your time in the kitchen a vibrant experience that infuses your creative spirit with a burst of inspiration.
Ignite positive and fresh new perspectives
“We want people to slow down and feel excited and optimistic by the whimsical tone. Blue Salt was created to ignite positive and fresh new perspectives.”
- Brittni Pertijs
Colour, Finish, and Material Manager at Whirlpool
How Blue Salt became the 2024 Colour of the Year
As a departure from the warm tones like Beetroot and Hibiscus that have dominated the past few years, trends have shifted to cooler colours, reflecting the natural tones of air and water. Paired with chromatic elements inspired by nail polish, the subtle, shifting red-pearl finish of Blue Salt became a reality.
Previous Colours of the Year
The colourful world of KitchenAid
From pastel pistachio to bold beetroot, we’ve got a colour to fall in love with. Add colour to your kitchen with delicious shades inspired by the beauty of nature. Making has never been so vibrant. Which colour will you choose?